How our journey began

In recent years, our founder's frustration with the healthcare billing process grew as he experienced it firsthand as both a patient and caregiver. Today’s payment systems are built around insurance companies rather than patients, even as patient responsibility now accounts for nearly 20% of provider revenue due to high deductible plans, rising out-of-pocket costs, and increased claim denials. A new approach is needed—one that prioritizes the patient as a payer.

StitchFin was founded to transform the patient financial experience, drawing on feedback from over two dozen patient experience and revenue cycle leaders in health systems, along with guidance from our advisors—prominent executives and experts in revenue cycle management.

Our mission: A patient’s sole focus should be on their clinical care and path to good health, not on the complexities of billing. We invite you to join us on this journey! Reach us at hello@stitchfin.com.

Meet our Founder

Rahul Ghosh

Rahul comes from a family of medical professionals, with many members passionately practicing medicine across various parts of the U.S. He decided to pursue a career in technology, earning a Bachelor of Engineering in Computer Engineering from India and a Master of Science from Georgia Institute of Technology, Atlanta. With 20 years of experience in the software industry, he has held numerous leadership roles, contributing to the development of applications across fintech, retail, travel and healthcare sectors. His work includes B2B and B2C web applications, payment systems, AI/ML models, and cybersecurity solutions.Most recently, he held leadership positions at Amazon, leading the fintech team in developing innovative payment products for millions of Amazon customers.

Our Advisors

Farzan Bharucha

With over 20 years of experience in healthcare strategy, Farzan is a veteran in healthcare consulting. He is the founding partner of Whitecap Health Advisors that serves as trusted advisors to the nation’s top health systems like Penn Medicine, UCSD and Yale New Haven. Farzan has both clinical and business background, completing an MS degree in Pharmaceutics and an MBA in Strategy from The Ohio State University.

Vandana Mohan

Vandana is a seasoned data leader with 15+ years of experience in Data/ML initiatives and team building. She has shaped AI/ML products at Shopify and Meta, covering Ads, Gaming, and ECommerce, and spent over two years at McKinsey focusing on data-driven domains. Vandana holds a PhD in Electrical and Computer Engineering from Georgia Tech and a Bachelor of Engineering from Bharathiar University, India.

Marcelite Miller

Marcelite Miller has over 20 years of experience in the healthcare industry. She currently works within the market access and reimbursement space. She is the Chair of the Patient Family Advisory Council for Tampa General Hospital’s Cancer Institute. She is a national patient advocate for COA (Community Oncology Alliance) where she has lobbied for over 2 years in Washington as a patient and an advocate. Marcelite is a graduate of Louisiana State University and holds certifications in ONN, PACS, MHFA, and BCMAS..

How our journey began

Inspired by personal experiences as both a patient and caregiver, our founder’s frustration with the inefficiencies of healthcare billing sparked a bold vision for change. Today’s revenue cycle systems often fail to deliver the clarity patients need—whether it’s understanding eligibility, cost estimates, financing options, or accessing assistance. At the same time, providers striving to offer exceptional care are hindered by staff shortages and burnout, leading to missed opportunities for better outcomes. Providers' staff spend countless hours on tasks that take away from their ability to deliver faster care and handle complex cases.

Our mission is to revolutionize patient care by equipping providers with the tools to connect intelligently with patients, payers, and partners. Through our innovative technology, we aim to maximize outcomes while eliminating inefficiencies that burden the healthcare system. By transforming revenue cycle systems with advanced AI automation, we create seamless communication, unlock exponential efficiencies, and deliver meaningful improvements for both patients and providers.

We invite you to join us on this journey!
Reach us at hello@stitchfin.com.

Meet our Founder

Rahul Ghosh

Rahul’s journey is rooted in a family of dedicated medical professionals, whose passion for healing inspired his own pursuit of excellence—albeit in a different field. Choosing to forge his path in technology, Rahul earned a Bachelor of Engineering in Computer Engineering from India and a Master of Science from the prestigious Georgia Institute of Technology in Atlanta. With over two decades of experience in the software industry, he has been at the forefront of innovation, holding key leadership roles across fintech, retail, travel, and healthcare sectors. Most recently, Rahul served as a senior leader at Amazon, where he spearheaded the fintech team in creating cutting-edge payment solutions that empower millions of Amazon customers worldwide.

Our Advisors

Our advisors bring decades of expertise in healthcare revenue cycle management, offering unparalleled insights into the complexities of patient and payer engagement. With their extensive experience, they guide our mission to streamline operations, enhance patient outcomes, and drive efficiency for providers navigating today’s challenging healthcare landscape.

Heather Dunn

cro, Novant Health

Heather Dunn is a visionary healthcare executive dedicated to transforming the patient financial journey through innovative technology and operational excellence. With a proven track record of simplifying financial processes, enhancing transparency, and optimizing revenue cycles, she is a trusted C-suite leader who champions collaboration and cutting-edge solutions to deliver equitable, patient-first experiences. Heather’s forward-thinking leadership has consistently bridged the gap between technology and healthcare, driving modernization and empowering patients with greater clarity in financial matters.

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As President of The SSI Group, Heather spearheaded automation and strategic technology adoption to modernize operations and prioritize patient care. At Vanderbilt University Medical Center, she revolutionized the financial journey for a $5.6B health system by launching initiatives like an online estimates portal that boosted patient pre-payments by 38% and developing Tennessee's first price transparency tool. Her expertise extends to deploying robotic process automation, transforming revenue cycle operations, and implementing anomaly detection systems to improve financial outcomes.

Heather’s earlier achievements include leading a multi-billion-dollar revenue cycle transformation at MD Anderson Cancer Center, introducing IBM Watson-powered coding technologies, and creating integrated workflows for hospital and professional services. A recognized thought leader with an MBA in Healthcare Informatics and multiple certifications, Heather frequently speaks at industry events, authors articles, and contributes to initiatives addressing healthcare innovation and consumerism. Passionate about empowering patients through technology, she remains committed to redefining the future of healthcare.

Farzan Bharucha

Founding Partner, Whitecap Health Advisors

With over 20 years of experience in healthcare strategy, Farzan is a veteran in healthcare consulting. He is the founding partner of Whitecap Health Advisors that serves as trusted advisors to the nation’s top health systems like Penn Medicine, UCSD and Yale New Haven. Farzan has both clinical and business background, completing an MS degree in Pharmaceutics and an MBA in Strategy from The Ohio State University.