In recent years, our founder's frustration with the healthcare billing process grew as he experienced it firsthand as both a patient and caregiver. Today’s payment systems are built around insurance companies rather than patients, even as patient responsibility now accounts for nearly 20% of provider revenue due to high deductible plans, rising out-of-pocket costs, and increased claim denials. A new approach is needed—one that prioritizes the patient as a payer.
StitchFin was founded to transform the patient financial experience, drawing on feedback from over two dozen patient experience and revenue cycle leaders in health systems, along with guidance from our advisors—prominent executives and experts in revenue cycle management.
Our mission: A patient’s sole focus should be on their clinical care and path to good health, not on the complexities of billing. We invite you to join us on this journey! Reach us at hello@stitchfin.com.
Rahul comes from a family of medical professionals, with many members passionately practicing medicine across various parts of the U.S. He decided to pursue a career in technology, earning a Bachelor of Engineering in Computer Engineering from India and a Master of Science from Georgia Institute of Technology, Atlanta. With 20 years of experience in the software industry, he has held numerous leadership roles, contributing to the development of applications across fintech, retail, travel and healthcare sectors. His work includes B2B and B2C web applications, payment systems, AI/ML models, and cybersecurity solutions.Most recently, he held leadership positions at Amazon, leading the fintech team in developing innovative payment products for millions of Amazon customers.
With over 20 years of experience in healthcare strategy, Farzan is a veteran in healthcare consulting. He is the founding partner of Whitecap Health Advisors that serves as trusted advisors to the nation’s top health systems like Penn Medicine, UCSD and Yale New Haven. Farzan has both clinical and business background, completing an MS degree in Pharmaceutics and an MBA in Strategy from The Ohio State University.
Vandana is a seasoned data leader with 15+ years of experience in Data/ML initiatives and team building. She has shaped AI/ML products at Shopify and Meta, covering Ads, Gaming, and ECommerce, and spent over two years at McKinsey focusing on data-driven domains. Vandana holds a PhD in Electrical and Computer Engineering from Georgia Tech and a Bachelor of Engineering from Bharathiar University, India.
Marcelite Miller has over 20 years of experience in the healthcare industry. She currently works within the market access and reimbursement space. She is the Chair of the Patient Family Advisory Council for Tampa General Hospital’s Cancer Institute. She is a national patient advocate for COA (Community Oncology Alliance) where she has lobbied for over 2 years in Washington as a patient and an advocate. Marcelite is a graduate of Louisiana State University and holds certifications in ONN, PACS, MHFA, and BCMAS..
